Key finding. Most transformations fall short of their ambition. Evidence highlights two root causes: weak adoption of new behaviors and overload of mission‑critical roles. Trust erodes when progress is reported in process, not outcomes. This article translates those patterns into a practical plan leaders can apply immediately.
What this means
Treat adoption as the product. Define 3–5 observable behaviors, make priorities and owners visible, and review adoption weekly. Link behavior change to business outcomes and report both. Protect critical roles from overload.
Citations
- Bain & Company (2024). 88% of business transformations fail to achieve their original ambitions (press release).
- TechRadar Pro (2025). Transformation fatigue: the silent barrier to AI success.